Author Archives: Copywriter in UAE

Copywriting in Abu Dhabi wins the city's first Cannes Lions Award for Film

Abu Dhabi has just won its first ever Cannes Lions Award for a film. It’s for the TVC called ‘Be Still‘, created for Abu Dhabi Tourism Authority (ADTA) by TBWA\RAAD Abu Dhabi. It’s also the first time that the Middle … Continue reading

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Advertising in the UAE? It's not funny.

“People don’t buy from clowns,” Claude Hopkins used to say. But does that explain the lack of humour in advertising in the Arabian Gulf? When was the last time a local ad tickled your funny bone, made you laugh, or … Continue reading

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